{"id":770,"date":"2025-12-02T10:20:18","date_gmt":"2025-12-02T10:20:18","guid":{"rendered":"https:\/\/ecolokohan.com\/iteration1\/?page_id=770"},"modified":"2025-12-03T09:20:27","modified_gmt":"2025-12-03T09:20:27","slug":"eco-o-echos","status":"publish","type":"page","link":"https:\/\/ecolokohan.com\/iteration1\/homepage\/learn\/eco-o-echos\/","title":{"rendered":"Eco o Echos?"},"content":{"rendered":"\t\t
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Eco o Echos? <\/i><\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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When eco-claims wash away what matters\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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by the Eco-lokohan team | 3 min. read<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\u201cAng dami namang echos!\u201d <\/i>is something we often feel when faced with fine print or long labels on products. \u201cEchos\u201d, <\/i>a Tagalog slang word for \u201cnonsense\u201d, refers to details we think are too technical or tiring to digest. These include nutrition facts, production details, or more relevantly \u2013 eco-labels and certifications. These tend to get lost in the \u201cka-echosan\u201d <\/i>when we\u2019re on a shopping spree, where we barely have time to do more than scan labels. Besides, what we shrug off as ka-echosan <\/i>seems trivial. However, in terms of eco-products, how much of the ka-echosan <\/i>marketed to us is <\/i>actually disguised nonsense in the form of greenwashing?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Greenwashing is a phenomenon in which brands fake or exaggerate how environmentally-friendly they actually are. A study by Yildirim (2023) points out six indicators: hidden trade-offs, no proof, vagueness, irrelevance, false labels, and the lesser of two evils. With a lack of strict regulations in the Philippines when it comes to green marketing & advertising, greenwashing is more common than you might think. In real life, these manifest in buzzwords <\/i>such as natural, eco-friendly, bio-certified, sustainably sourced, and more, which make products seem eco-friendly, but lack supporting evidence. Moreover, a common marketing tactic you\u2019ve probably encountered is when brands use numbers and percentages such as \u201c100% natural\u201d or \u201c50% less carbon footprint\u201d, but without proper supporting information. These common indicators tick the boxes of today\u2019s greenwashing starter pack<\/i>.<\/p>

Even if you know<\/i> about greenwashing, falling for its red flags is easier than you think. Both brands and consumers are caught up in a toxic cycle \u2013 brands use ka-echosan <\/i>to build an eco-friendly image, and we buy into it because it makes us feel like we\u2019re doing our part. In this cycle, brands and consumers fall guilty to the illusion <\/i>of being green. In a research conducted by the Ecolokohan team, it was found that verifying product sustainability claims just isn\u2019t a consumer\u2019s priority. However, it is important to realize that consumption is never the primary solution to being eco-friendly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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To experience how greenwashing ka-echosans<\/i> can possibly shape our habits, go with Eunice on her Christmas shopping journey as you help her choose her path by immersing yourself in the Eco-lokohan hypernarrative.<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBACK TO LEARN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Eco o Echos? When eco-claims wash away what matters by the Eco-lokohan team | 3 min. read \u201cAng dami namang echos!\u201d is something we often feel when faced with fine print or long labels on products. \u201cEchos\u201d, a Tagalog slang word for \u201cnonsense\u201d, refers to details we think are too technical or tiring to digest. These include nutrition facts, production details, or more relevantly \u2013 eco-labels and certifications. These tend to get lost in the \u201cka-echosan\u201d when we\u2019re on a shopping spree, where we barely have time to do more than scan labels. Besides, what we shrug off as ka-echosan seems trivial. However, in terms of eco-products, how much of the ka-echosan marketed to us is actually disguised nonsense in the form of greenwashing? Greenwashing is a phenomenon in which brands fake or exaggerate how environmentally-friendly they actually are. A study by Yildirim (2023) points out six indicators: hidden trade-offs, no proof, vagueness, irrelevance, false labels, and the lesser of two evils. With a lack of strict regulations in the Philippines when it comes to green marketing & advertising, greenwashing is more common than you might think. In real life, these manifest in buzzwords such as natural, eco-friendly, bio-certified, sustainably sourced, and more, which make products seem eco-friendly, but lack supporting evidence. Moreover, a common marketing tactic you\u2019ve probably encountered is when brands use numbers and percentages such as \u201c100% natural\u201d or \u201c50% less carbon footprint\u201d, but without proper supporting information. These common indicators tick the boxes of today\u2019s greenwashing starter pack. Even if you know about greenwashing, falling for its red flags is easier than you think. Both brands and consumers are caught up in a toxic cycle \u2013 brands use ka-echosan to build an eco-friendly image, and we buy into it because it makes us feel like we\u2019re doing our part. In this cycle, brands and consumers fall guilty to the illusion of being green. In a research conducted by the Ecolokohan team, it was found that verifying product sustainability claims just isn\u2019t a consumer\u2019s priority. However, it is important to realize that consumption is never the primary solution to being eco-friendly.\u00a0 To experience how greenwashing ka-echosans can possibly shape our habits, go with Eunice on her Christmas shopping journey as you help her choose her path by immersing yourself in the Eco-lokohan hypernarrative. PLAY ECO-LOKOHAN NOW BACK TO LEARN<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":53,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-770","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/ecolokohan.com\/iteration1\/wp-json\/wp\/v2\/pages\/770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecolokohan.com\/iteration1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ecolokohan.com\/iteration1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ecolokohan.com\/iteration1\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ecolokohan.com\/iteration1\/wp-json\/wp\/v2\/comments?post=770"}],"version-history":[{"count":103,"href":"https:\/\/ecolokohan.com\/iteration1\/wp-json\/wp\/v2\/pages\/770\/revisions"}],"predecessor-version":[{"id":1329,"href":"https:\/\/ecolokohan.com\/iteration1\/wp-json\/wp\/v2\/pages\/770\/revisions\/1329"}],"up":[{"embeddable":true,"href":"https:\/\/ecolokohan.com\/iteration1\/wp-json\/wp\/v2\/pages\/53"}],"wp:attachment":[{"href":"https:\/\/ecolokohan.com\/iteration1\/wp-json\/wp\/v2\/media?parent=770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}