



“Baka Eco-lokohan ‘yan”
The overlooked reality of Filipino consumption habits – where being eco-conscious can get to a point of kalokohan
Eco-lokohan’s Project Goals
The hypernarrative aims to:
Show manifestations of greenwashing & overconsmption
Encourage the youth to be more eco-conscious while shopping
Develop and cultivate a lasting eco-friendly consciousness


Make choices for Eunice throughout the story
that impact the hypernarrative!
Make choices for Eunice throughout the story that impact the hypernarrative!
about the different forms
of Eco-lokohan
about the different forms of Eco-lokohan

When eco-claims wash away what matters

When green turns into greed

When style overtakes sustainability